Online Free Classified Ads: The Demise of Print Classifieds

The Classified Ad Section of a Newspaper Getting Small

Anyone who buys a local daily newspaper can see the size of the classified section getting smaller businessman sitting in office reading newspaper and smaller. Why is this? It’s because traditional print classifies ads are not as affective as they were at one time. And as fewer people place ads in the classified section the daily paper the helpfulness of the print ad diminishes more.

With online free classified ads the opposite has happened. People can search the internet and find what they are looking for quicker. In addition the mediums used to search increases daily. Smart phones are everywhere. Comparison shopping is done right in a department store. People are smarter than ever and use smart devices to help them make informed, money saving choices.

With print classifieds a call or an email must be made to get details on the product being advertised. In other words smart devices need to be used to respond to a print classified ad. If an email must be sent to get additional information there is a wait for a response. If a phone call is made for more info chances are a call back has to be made anyway.

With free classified ads an email can be sent directly from the free classified site. If a call needs to be made their still will be a wait time for a callback, but the ease is still there. And many classified ads can be searched and multiple inquiries can be made.

Another big difference between the two is price. Very few print publications can offer free print classifieds. There is always a cost. With online free classifieds there is no cost. The ad can typically stay up much longer and is also much easier to edit or even delete the ad. And one of the biggest advantages is images can be inserted into the ads. Normally at no additional cost.

One other advantage of free classified ads is the amount of area in which the product can be described. Some free classified ad publishers offer more than 50 words. California Free Classified Ads offers 1500 characters, or roughly 320 words.

One last advantage of free classified ads is to the online business owner. A lot of free classified ad sites offer clickable links to the business owner’s website. These links can be placed right in the classified. The links provide instant access to additional product information. Information that may not be available in the free classified.

An even greater advantage to an online business owner is they could be getting a backlink to their website. Backlinks will increase the search engine rankings of the website. Which in turn will make the website appear higher in the search results, which will get the business owner more clicks, and therefore sell even more products.

Keep in mind that not all links are equal. Some links are of the “nofollow” variety and will not be counted by a search engine as a good backlink. To find out if a link is nofollow read the article  Blog Commenting for Backlinks? Better check Nofollow!  That article give several easy ways to check on the quality of the link. Even if the link is a nofollow it is still of value. A prospective customer can still click on it and go to the website.  California Free Classified Ads include “dofollow” links to your online business.

When pacing a California free classified ad remember to keep the ad simple, make it well written and include all important details, and place pictures in the ad. Placing an image in the free classified ad is one of the most important things that can be done. It will literally make the difference between having the free classified ad looked at or not.

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